In this video, John Bejakovic teaches us about advertorials.
In-particular, an advertorial he’s having a ton of success with that he coined The Horror Advertorial.
The Horror Advertorial is a dramatic, first-person, blog-style advertorial.
Throughout the video, John is kind enough to share real examples from his clients and breakdown what he did (the format) and why it worked.
Some of that insight can be found below. However, most of the info is best learned from watching the video and paying attention to the examples.
1. Away from news and to a confession (away from third person and over to first person)
2. Away from product and to a focus on the prospect
3. Away from the description and straight into the action. Think of the opening of a crime procedural TV show, or thriller movie.
4. Away from your words and to their words. Don’t make up stuff. “The customer is not an idiot, she’s your wife.”
5. Away from premature revelation and to the build up of tension.
One of his clients scaled this to 2,000 sales per day at the high point and an average day was 1,000 to 1,200 sales per day.
This Horror Advertorial took their conversion rate from 1-2% to 5-10% (including the backend work they setup).
He also breaks down the similarities between email marketing and front end funnels.
Please drop a like and comment on this video.
And go subscribe to John’s email newsletter here:
#Advertorial #ecommerce #funnel #Advertorials #ecom #ecomm #horroradvertorial #landingpage #sales #lander #prospect #traffic #conversion #conversionrate #lead #leads #chasedimond #johnbejakovic
Watch the full video on Youtube