3 ways marketing automation platforms are being reinvented Email Marketing August 25, 2026 For most of the last 20 years, marketing automation platforms helped B2B marketers answer one central question: Is this lead…
Google gives political email a lane around spam filters Email Marketing August 19, 2026 Google is giving political campaigns a way around Gmail’s spam filters, creating a new class of bulk sender that gets…
How to audit your email automations for revenue gaps Email Marketing August 5, 2026 Missing or underperforming automated email flows quietly cost many brands revenue. An audit can uncover those gaps, strengthen deliverability, and…
AI speeds marketing production, but measurement lags Email Marketing July 31, 2026 AI is speeding up marketing production. Measurement hasn’t kept pace. Marketers are 68% more likely to measure email and landing…
Google testing a way to ease email signups Email Marketing July 29, 2026 Google is testing a new Chrome feature that could remove one of the biggest sources of friction in customer acquisition:…
The one question that will improve all your email campaigns Email Marketing July 23, 2026 While working with a large membership association on an email strategy engagement, I reviewed dozens of their campaign briefs. They…
Your email program is overdue for a portfolio review Email Marketing July 16, 2026 For most of my consulting career, email audits followed a fairly predictable pattern. I’d review a client’s email program and…
Transactional, triggered, and promotional emails: What’s the difference? Email Marketing July 13, 2026 Transactional, triggered, and promotional emails may all land in the same inbox, but they don’t do the same job. They…
FREE! The email subject line rules that don’t hold up! Email Marketing July 2, 2026 Email marketers have spent years following the same advice: use power words, personalize subject lines, avoid ALL CAPS, and keep…
AI made email marketing easier. It needs us to make it better. Email Marketing June 30, 2026 Why is email marketing like being in a long-term relationship? Because when you ask your partner how they’re feeling, and…
The email newsletter is back and winning the inbox Email Marketing June 25, 2026 Email newsletters are making a comeback, and for good reason. The web used to revolve around communities built for niche…
Marketing measurement is breaking under its own complexity Email Marketing June 5, 2026 Marketers have more data than ever, but a new report from Bitly suggests they still struggle to answer a basic…
