Email marketing’s history can guide AI governance Email Marketing October 16, 2026 AI is where email was at the start of the 21st century, when rapid development created the need to set…
Your social media following isn’t the asset you think it is Email Marketing October 12, 2026 Imagine your company has 50,000 followers on LinkedIn. You’ve spent years building that audience. You publish useful content. People follow…
How to turn customer signals into smarter email automation Email Marketing October 5, 2026 The best email flows notice what users do and what they stop doing. I was reminded of this at a…
How to build cross-sell email flows that drive repeat purchases Email Marketing September 24, 2026 Selling anything is tough, and you’re right to celebrate every time a customer makes their first purchase. You’ve earned it.…
Marketo co-founder Jon Miller rethinks B2B marketing automation for the AI age Email Marketing September 23, 2026 Jon Miller explains how Phave uses playlists to power one-to-one marketing. Jon Miller, co-founder of Marketo, is returning to the…
The answer to your martech problem depends on the problem Email Marketing September 10, 2026 Pop quiz: Which of these will improve marketing performance? Adding to the martech stack. Getting better at using what’s in…
Why AI hasn’t solved marketing’s time problem Email Marketing September 8, 2026 AI has made it easier to produce email marketing, but not necessarily easier to produce better email marketing. AI can…
3 ways marketing automation platforms are being reinvented Email Marketing August 25, 2026 For most of the last 20 years, marketing automation platforms helped B2B marketers answer one central question: Is this lead…
Google gives political email a lane around spam filters Email Marketing August 19, 2026 Google is giving political campaigns a way around Gmail’s spam filters, creating a new class of bulk sender that gets…
How to audit your email automations for revenue gaps Email Marketing August 5, 2026 Missing or underperforming automated email flows quietly cost many brands revenue. An audit can uncover those gaps, strengthen deliverability, and…
AI speeds marketing production, but measurement lags Email Marketing July 31, 2026 AI is speeding up marketing production. Measurement hasn’t kept pace. Marketers are 68% more likely to measure email and landing…
Google testing a way to ease email signups Email Marketing July 29, 2026 Google is testing a new Chrome feature that could remove one of the biggest sources of friction in customer acquisition:…
