Your email program is overdue for a portfolio review Email Marketing July 16, 2026 For most of my consulting career, email audits followed a fairly predictable pattern. I’d review a client’s email program and…
Transactional, triggered, and promotional emails: What’s the difference? Email Marketing July 13, 2026 Transactional, triggered, and promotional emails may all land in the same inbox, but they don’t do the same job. They…
FREE! The email subject line rules that don’t hold up! Email Marketing July 2, 2026 Email marketers have spent years following the same advice: use power words, personalize subject lines, avoid ALL CAPS, and keep…
AI made email marketing easier. It needs us to make it better. Email Marketing June 30, 2026 Why is email marketing like being in a long-term relationship? Because when you ask your partner how they’re feeling, and…
The email newsletter is back and winning the inbox Email Marketing June 25, 2026 Email newsletters are making a comeback, and for good reason. The web used to revolve around communities built for niche…
Marketing measurement is breaking under its own complexity Email Marketing June 5, 2026 Marketers have more data than ever, but a new report from Bitly suggests they still struggle to answer a basic…
AI is not the skill email marketers need most Email Marketing May 28, 2026 Many marketers make the mistake of treating AI as a strategy. It’s not. AI is a tool, an accelerator, and,…
Consumers want AI ads with a human touch Email Marketing May 22, 2026 Consumers are giving mixed signals about AI content in marketing. People like ads and content that feel useful and relevant,…
What Intuit’s layoffs mean for Mailchimp customers Email Marketing May 22, 2026 Intuit’s announcement this week that it will cut approximately 3,000 jobs — 17% of its global workforce — landed hard…
In agentic commerce, your brand promise must be provable Email Marketing May 22, 2026 In agentic commerce, brand shifts from a perception advantage to a verifiable advantage. Customers may still choose brands based on…
How signal-based outreach is changing outbound Email Marketing May 13, 2026 Outbound marketing has shifted from large-scale static outreach to signal or event-driven, multichannel engagement. When I was new at this…
Gmail’s AI Inbox may redefine deliverability Email Marketing May 8, 2026 Are we living through the AI Overviews era for email? On March 31, Gmail announced AI Inbox, promising to free…
