Data/Analytics
Meta to shoot past Google in digital ad revenue for first time: Emarketer Read the full article here
The marketing industry is currently fighting several battles. The battle for consumer attention, the battle around inclusivity and the battle…
Will ChatGPT ads become a meaningful part of the performance media mix? Read the full article here
Publicis leans on Microsoft in race to lead agentic AI for marketers Read the full article here
How MLB is leveraging automation and data to enhance fan messaging Read the full article here
Go Figure is a monthly column by Marketing Dive staff which examines recent data points from across the marketing and…
Dive Brief: The Estée Lauder Companies has appointed WPP its first global media partner as the beauty and cosmetics giant…
Loyal customers think brands place more value on new shoppers, survey finds Read the full article here
Microdrama apps stand out on mobile: Here’s what the numbers say Read the full article here
Gartner: CMOs want AI transformation, but few are upgrading their skills Read the full article here
The fractured, fragile US consumer Read the full article here
How WPP aims to cut down agency complexity with its Elevate28 strategy Read the full article here
