Data/Analytics
Trade Desk ups bid to improve CTV advertising value with Ventura Ecosystem Read the full article here
Influencer pay lacks transparency: Here’s what the numbers say Read the full article here
Publicis acquires AdgeAI to sift quality creative from content glut Read the full article here
Nielsen: Sports continues to prop up ad-supported TV Read the full article here
Coca-Cola’s CMO on hyper-personalizing marketing around the World Cup Read the full article here
Hispanic consumers and mobile in-game ads: Here’s what the numbers say Read the full article here
5 ways advertisers can optimize women’s sports investments Read the full article here
Walmart, Vizio outline strategy for tying CTV ads to retail outcomes Read the full article here
Nearly $100B in global ad growth at risk if energy crisis persists: WARC Read the full article here
How to turn the insights you already have into better commercial outcomes Read the full article here
Though ad budgets are expected to remain tight in 2026, advertisers are bullish about connected TV’s prospects. Nearly 70% of…
Dive Brief: Marketers in 2026 need to contend with consumers who are feeling creeping unrest while holding onto hope for…
