Consumers in 2026 will be full of paradoxes, predicts Dentsu Data/Analytics February 2, 2026 Marketers are facing a paradox as consumers both embrace artificial intelligence and simultaneously have a strong desire for a more…
Activating the long tail: a digital-first strategy for SMB customer acquisition Data/Analytics February 1, 2026 Companies are missing a big opportunity hiding in plain sight: their smallest customers. Small and medium businesses (SMBs) often make…
Advertising growth resilient in face of tariff, AI disruption: report Data/Analytics February 1, 2026 Dive Brief: WPP Media says the advertising market looks more resilient than previously anticipated as the industry manages disruptions stemming…
Will 2026 be more volatile for marketing? Here’s what the numbers say Data/Analytics February 1, 2026 Business-to-consumer marketing will face multiple challenges in 2026, such as price hikes, artificial intelligence-driven privacy breaches and a decline in…
The Black Friday trends that will shape retail strategy in 2026 Data/Analytics February 1, 2026 The Black Friday and Cyber Monday cycle has expanded far beyond a single weekend. Retailers entered 2025 preparing for a…
Is your brand overlooking the value of convenience retail media? Data/Analytics February 1, 2026 Every day, millions of Americans stop to fuel up their cars—grabbing coffee, snacks or essentials on the go. It’s a…
Magnum Ice Cream Company names Publicis media AOR, with AI in focus Data/Analytics February 1, 2026 Dive Brief: The Magnum Ice Cream Company has appointed Publicis as its global media agency of record as the CPG…
Inside Walmart Connect as retail media, CTV convergence accelerates Data/Analytics February 1, 2026 Retail media is forecast to grow about 20% in 2025, according to eMarketer, as advertisers increasingly rely on the channel…
Nielsen, Roku deepen data-sharing pact to enhance streaming measurement Data/Analytics February 1, 2026 Dive Brief: Nielsen and Roku have struck a new multiyear deal that will incorporate data from the connected TV platform…
Streaming widens sports marketing field: Here’s what the numbers say Data/Analytics February 1, 2026 Streaming widens sports marketing field: Here’s what the numbers say Read the full article here
How Macy’s Media Network navigates complex ‘coopetition’ with Amazon Data/Analytics February 1, 2026 How Macy’s Media Network navigates complex ‘coopetition’ with Amazon Read the full article here
AI is accelerating measurement theater and creating ‘ghost ships’ Data/Analytics February 1, 2026 The following is a guest piece written by Jeffrey Kennedy, executive director of client analytics at WPP Media. Opinions are…
