How brands can assert control as AI rewrites advertising’s playbook Data/Analytics February 1, 2026 The age of artificial intelligence is here, and marketers in 2026 face a new landscape where the technology is woven…
Netflix targets $3B in ad revenue while Warner Bros. deal looms Data/Analytics February 1, 2026 Netflix more than doubled its revenue derived from advertising in 2025 and says it is on track to achieve a…
AI has changed holiday shopping: Here’s what the numbers say Data/Analytics February 1, 2026 Artificial intelligence proved to be a widely used tool during the 2025 holiday season, with retail, travel, financial services and…
P&G prioritizes data, AI to tackle fragmented ‘new media reality’ Data/Analytics February 1, 2026 Procter & Gamble is emphasizing its strengths in data and artificial intelligence as the packaged goods giant contends with a…
Optimizing your media mix for 2026 Data/Analytics February 1, 2026 With questions about tariffs and the economic outlook persisting, brands are prioritizing a strong start to the year. The wrong…
