Your Email A/B test winner might be lying (and it’s costing you) Email Marketing May 6, 2026 Everybody loves a winner, especially a winning test in email marketing. You know the feeling. The winner gives you clarity…
Martech 2026: AI drives a major industry reset Email Marketing May 5, 2026 In 2026, the marketing technology landscape grew by just 0.7%, increasing from 15,384 to 15,505. At first glance, it appears…
Vibe coding is hollowing out the martech stack fast Email Marketing April 28, 2026 The impact of vibe coding on martech is already showing up in vendor churn and changing buying behavior. Mid-market firms…
10 lessons from real-world ESP migrations Email Marketing April 28, 2026 Migrating to a new email service provider (ESP) is never just a simple technical switch — the process also touches…
If your AI content feels generic, this is why Email Marketing April 23, 2026 I had the chance to participate in the first MarTech Vibe Marketing Lab as part of the Spring 2026 MarTech…
A 15-minute AI workflow to clean campaign data Email Marketing April 17, 2026 You’re about to launch a campaign. The creative is done, the emails are built and everything is scheduled. Now you’re…
Email platform decisions require more than the latest innovation Email Marketing April 16, 2026 The latest innovation can shape how you evaluate email platforms, but it isn’t enough on its own to determine what…
Email delivers ROI, but many teams still can’t prove it Email Marketing April 10, 2026 Email does a lot more work than it usually gets credit for. In Sinch Mailgun’s latest Email Impact Report, 78%…
The post-purchase moment where loyalty is won or lost Email Marketing April 9, 2026 The email messages you send after a customer buys are just as important as the ones you send before the…
The email metrics marketers are likely to get wrong Email Marketing March 27, 2026 Open rate. Click-through rate. Ask most marketing teams how their email program is performing, and those are the numbers they’ll…
3 new email metrics that you need in 2026 Email Marketing March 27, 2026 For years, email performance has been measured with a familiar set of metrics: opens, clicks and conversions. But those numbers…
Why email is now identity and deliverability infrastructure Email Marketing March 19, 2026 Given the steady introduction of new channels and platforms, you’d think email’s share of the marketing budget would start to…
