Ritz doubles down on salty positioning in second Super Bowl campaign Brand Strategy February 3, 2026 Ritz is further broadening its image beyond a wholesome snack platter cracker with its second Super Bowl campaign. The Mondelēz…
E.l.f. taps into halftime show hype with purpose-driven Super Bowl play Brand Strategy February 3, 2026 E.l.f. Cosmetics is tapping into the cultural conversation around Bad Bunny headlining the Super Bowl halftime show with a purpose-driven…
How to write better AI prompts for prospecting Brand Strategy February 2, 2026 Your AI-generated emails are falling flat. Your personalization feels robotic. And every output sounds like it was written by the…
State Farm slams rivals as ‘Livin’ on a Prayer’ in Super Bowl return Brand Strategy February 2, 2026 State Farm is doubling down on a messaging strategy that dings rivals for inferior service at Super Bowl LX, with…
Grubhub — and George Clooney — make Super Bowl debuts to ‘eat the fees’ Brand Strategy February 2, 2026 Grubhub will make its big game debut in the third quarter of Super Bowl LX with a 30-second ad that…
Coke creates chief digital officer role to keep pace with tech demands Brand Strategy February 1, 2026 Dive Brief: The Coca-Cola Company has appointed Sedef Salingan Sahin to the newly created role of chief digital officer, according…
Choice Hotels hones in on value in latest global marketing campaign Brand Strategy February 1, 2026 Dive Brief: On Tuesday, Choice Hotels International unveiled its latest global marketing campaign centered on changing traveler sentiment toward experiences…
Jeep goes extreme with enhanced X Games partnership Brand Strategy February 1, 2026 Dive Brief: Jeep has expanded its partnership with X Games and will serve as presenting partner for the first time,…
Dave’s Hot Chicken CMO on building on organic growth as brand levels up Brand Strategy February 1, 2026 Founded as a parking lot pop-up in 2017, Dave’s Hot Chicken has quickly emerged as a disruptor in the fast-casual…
Honda takes modular approach to Winter Olympics campaign creative Brand Strategy February 1, 2026 Dive Brief: Honda is drawing parallels between high-performance athletes and engineering ingenuity for its first campaign as the official automotive…
CMO-plus roles more prominent as marketing needs diversify: report Brand Strategy February 1, 2026 Dive Brief: The average tenure of chief marketing officers at S&P 500 companies stands at 4.1 years, with only chief…
Chipotle’s new CMO on how the brand’s latest ad meets consumer trends Brand Strategy February 1, 2026 Chipotle launched a new national TV ad on Jan. 25 that juxtaposes the brand’s all-natural ingredients with the frozen, factory-produced…
