Choice Hotels hones in on value in latest global marketing campaign Brand Strategy February 1, 2026 Dive Brief: On Tuesday, Choice Hotels International unveiled its latest global marketing campaign centered on changing traveler sentiment toward experiences…
Jeep goes extreme with enhanced X Games partnership Brand Strategy February 1, 2026 Dive Brief: Jeep has expanded its partnership with X Games and will serve as presenting partner for the first time,…
Dave’s Hot Chicken CMO on building on organic growth as brand levels up Brand Strategy February 1, 2026 Founded as a parking lot pop-up in 2017, Dave’s Hot Chicken has quickly emerged as a disruptor in the fast-casual…
Honda takes modular approach to Winter Olympics campaign creative Brand Strategy February 1, 2026 Dive Brief: Honda is drawing parallels between high-performance athletes and engineering ingenuity for its first campaign as the official automotive…
CMO-plus roles more prominent as marketing needs diversify: report Brand Strategy February 1, 2026 Dive Brief: The average tenure of chief marketing officers at S&P 500 companies stands at 4.1 years, with only chief…
Chipotle’s new CMO on how the brand’s latest ad meets consumer trends Brand Strategy February 1, 2026 Chipotle launched a new national TV ad on Jan. 25 that juxtaposes the brand’s all-natural ingredients with the frozen, factory-produced…
How Dollar Shave Club is calling out B.S. after a Super Bowl stiff arm Brand Strategy February 1, 2026 Dollar Shave Club is again taking the fight to legacy razor brands in its latest campaign, which launches today across…
How Campari is staking a claim in the low-alcohol market Brand Strategy February 1, 2026 With the U.S. drinking rate continuing to drop as young consumers increasingly abstain from alcohol, marketers in the category have…
Coke’s World Cup campaign taps into unifying power of fan emotions Brand Strategy February 1, 2026 Dive Brief: Coca-Cola unveiled its global campaign as official soft drink sponsor of the FIFA World Cup, with ads that…
Heinz taps into Super Bowl snack culture with novelty ketchup keg Brand Strategy February 1, 2026 Dive Brief: Heinz is ensuring fans never run out of ketchup this Super Bowl with the KegChup, a novelty keg…
Crocs puts self-expression over algorithmic sameness with new platform Brand Strategy February 1, 2026 Dive Brief: Crocs unveiled its first new global brand platform in nearly a decade to better appeal to a younger…
How Pepsi is taking the fight to Coca-Cola at the Super Bowl and beyond Brand Strategy February 1, 2026 Pepsi is taking the Pepsi Challenge to advertising’s biggest stage with a 30-second ad that will run during Super Bowl…
