How Dollar Shave Club is calling out B.S. after a Super Bowl stiff arm Brand Strategy February 1, 2026 Dollar Shave Club is again taking the fight to legacy razor brands in its latest campaign, which launches today across…
How Campari is staking a claim in the low-alcohol market Brand Strategy February 1, 2026 With the U.S. drinking rate continuing to drop as young consumers increasingly abstain from alcohol, marketers in the category have…
Coke’s World Cup campaign taps into unifying power of fan emotions Brand Strategy February 1, 2026 Dive Brief: Coca-Cola unveiled its global campaign as official soft drink sponsor of the FIFA World Cup, with ads that…
Heinz taps into Super Bowl snack culture with novelty ketchup keg Brand Strategy February 1, 2026 Dive Brief: Heinz is ensuring fans never run out of ketchup this Super Bowl with the KegChup, a novelty keg…
Crocs puts self-expression over algorithmic sameness with new platform Brand Strategy February 1, 2026 Dive Brief: Crocs unveiled its first new global brand platform in nearly a decade to better appeal to a younger…
How Pepsi is taking the fight to Coca-Cola at the Super Bowl and beyond Brand Strategy February 1, 2026 Pepsi is taking the Pepsi Challenge to advertising’s biggest stage with a 30-second ad that will run during Super Bowl…
Campaign Trail: Dove finds real beauty in ‘Bridgerton’ Brand Strategy February 1, 2026 Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns…
P.F. Chang’s names new CMO on tails of brand platform launch Brand Strategy February 1, 2026 P.F. Chang’s has appointed Holly Smith as CMO, reporting directly to CEO and President Jim Mazany, according to a press…
Heineken weds friendship with fandom for global platform Brand Strategy February 1, 2026 Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief:…
