Coca-Cola says ‘I’d Like to Buy America a Coke’ in America250 campaign Brand Strategy April 9, 2026 Coca-Cola says ‘I’d Like to Buy America a Coke’ in America250 campaign Read the full article here
Brooks CMO on shaping a global brand vision, with help from Cynthia Erivo Brand Strategy April 9, 2026 Brooks Running is one of the rare legacy brands that can still lay claim to a challenger status. The company,…
US Bank inks NFL sponsorship in latest step of brand’s cultural evolution Brand Strategy April 9, 2026 U.S. Bank on Tuesday announced a multiyear partnership that makes it the official bank and wealth management sponsor of the…
KFC’s Colonel dances in the name of affordable fried chicken in new ads Brand Strategy April 9, 2026 KFC’s Colonel dances in the name of affordable fried chicken in new ads Read the full article here
Five Guys serves up largest integrated brand campaign to date Brand Strategy April 9, 2026 Dive Brief: Five Guys has launched “Your Burger Guy,” the fast-food chain’s largest integrated brand campaign to date, per details…
P&G bets on WNBA and women’s sports with new multibrand sponsorship Brand Strategy April 9, 2026 P&G bets on WNBA and women’s sports with new multibrand sponsorship Read the full article here
Ritz doubles down on salty positioning in second Super Bowl campaign Brand Strategy February 3, 2026 Ritz is further broadening its image beyond a wholesome snack platter cracker with its second Super Bowl campaign. The Mondelēz…
E.l.f. taps into halftime show hype with purpose-driven Super Bowl play Brand Strategy February 3, 2026 E.l.f. Cosmetics is tapping into the cultural conversation around Bad Bunny headlining the Super Bowl halftime show with a purpose-driven…
How to write better AI prompts for prospecting Brand Strategy February 2, 2026 Your AI-generated emails are falling flat. Your personalization feels robotic. And every output sounds like it was written by the…
State Farm slams rivals as ‘Livin’ on a Prayer’ in Super Bowl return Brand Strategy February 2, 2026 State Farm is doubling down on a messaging strategy that dings rivals for inferior service at Super Bowl LX, with…
Grubhub — and George Clooney — make Super Bowl debuts to ‘eat the fees’ Brand Strategy February 2, 2026 Grubhub will make its big game debut in the third quarter of Super Bowl LX with a 30-second ad that…
Coke creates chief digital officer role to keep pace with tech demands Brand Strategy February 1, 2026 Dive Brief: The Coca-Cola Company has appointed Sedef Salingan Sahin to the newly created role of chief digital officer, according…
