Data/Analytics

Retail media is forecast to grow about 20% in 2025, according to eMarketer, as advertisers increasingly rely on the channel…

Dive Brief: Nielsen and Roku have struck a new multiyear deal that will incorporate data from the connected TV platform…

Streaming widens sports marketing field: Here’s what the numbers say Read the full article here

How Macy’s Media Network navigates complex ‘coopetition’ with Amazon Read the full article here

The following is a guest piece written by Jeffrey Kennedy, executive director of client analytics at WPP Media. Opinions are…

The age of artificial intelligence is here, and marketers in 2026 face a new landscape where the technology is woven…

Netflix more than doubled its revenue derived from advertising in 2025 and says it is on track to achieve a…

Artificial intelligence proved to be a widely used tool during the 2025 holiday season, with retail, travel, financial services and…

Procter & Gamble is emphasizing its strengths in data and artificial intelligence as the packaged goods giant contends with a…

With questions about tariffs and the economic outlook persisting, brands are prioritizing a strong start to the year. The wrong…