Gmail’s ‘Manage subscriptions’ feature is a win for segmented senders Email Marketing February 4, 2026 It’s not the easiest time to be an email marketer. Gmail and Yahoo’s evolving spam guidelines — compounded by earlier…
How to make retargeting emails drive more sales during promotions Email Marketing February 3, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is…
‘They did it, so we should too’ isn’t an email strategy Email Marketing February 3, 2026 Too often in email marketing, we see a tactic that worked for someone else and rush to replicate it —…
AI ate my traffic Email Marketing February 3, 2026 Have you noticed a dip in your organic traffic lately? You aren’t imagining it. AI-powered search engines, such as Google’s…
‘Set it and forget it’ is how automated email ROI dies Email Marketing February 3, 2026 I, like most marketers, love automation. It’s the “magic money machine” of the email world. You set up a triggered…
How to make email automations work as hard as you do Email Marketing February 3, 2026 I just came back from a journey. I adopted Luca, a 100-pound standard poodle, in Palm Springs, California, and drove…
How to keep emails from getting lost in the holiday inbox surge Email Marketing February 3, 2026 As marketers working in retail gear up for their most significant time of year, email campaigns are central to their…
Email deliverability: What you need to know Email Marketing February 3, 2026 We’ve updated our email deliverability guide with details about Google’s enhanced DMARC reports. Deliverability may not be the most interesting…
Top ways to use Zapier MCP server and LLMs to boost marketing performance Email Marketing February 2, 2026 Model Context Protocol (MCP) servers are valuable new additions to marketers’ AI toolkit. MCP is a framework that lets LLMs…
Adapting email for AI-powered inboxes and zero-click journeys Email Marketing February 2, 2026 AI is reshaping email marketing, starting right in the inbox. Clicks are becoming optional — sometimes unnecessary. That’s convenient for…
What is email marketing? A beginner’s guide to ROI Email Marketing February 2, 2026 Email marketing allows you to send targeted messages directly to your audience. No algorithms. No rented platforms. Just your message…
HubSpot debuts a new AI playbook at Inbound as content marketing falters Email Marketing February 2, 2026 HubSpot’s Inbound conference opened for business today on the coast opposite its usual home in Boston. With so much change…
