The real reason so many teams are struggling with email marketing Email Marketing February 2, 2026 I was talking to a B2B marketer recently who admitted her email campaigns weren’t pulling their weight. They took too…
Time for a ‘Welcome Back’ program for returning customers? Email Marketing February 2, 2026 A good welcome email program can quickly introduce customers to your brand and start the relationship off right. But what…
Your holiday marketing playbook must put sincerity before sales Email Marketing February 2, 2026 Specific holidays can be great opportunities to emphasize your brand’s values or offer your audience special discounts. Days like Valentine’s…
Who’s advocating for your email subscribers? Email Marketing February 2, 2026 We all know what email marketing is supposed to do: Engage subscribers. Build relationships. Drive action. Meet business goals. That’s…
Email Marketing Platforms: A Marketer’s Guide Email Marketing February 2, 2026 Email Marketing Platforms: A Marketer’s Guide New! MarTech Intelligence Report: Learn more about email marketing platforms – what their capabilities…
ActiveCampaign declares ‘the days of classic marketing automation are over’ Email Marketing February 2, 2026 ActiveCampaign used its Fall 2025 Innovations Keynote to showcase its AI capabilities and its vision for autonomous marketing, which includes…
5 email lifecycle programs you need — and one to drop Email Marketing February 2, 2026 Email is often the first channel lifecycle marketers jump headfirst into when nurturing and retaining customers. It makes perfect sense.…
Acquisition gets the attention, but loyalty drives the results Email Marketing February 2, 2026 Marketing teams face more pressure than ever to fill the pipeline and acquire new customers. With access to more data…
Mailchimp delivers new toys for retailers ahead of the holidays Email Marketing February 2, 2026 Intuit Mailchimp released new tools to help retailers better target and reach customers for the upcoming holiday season and beyond.…
Your apps and social channels depend on email more than you think Email Marketing February 2, 2026 We’re entering the busiest stretch on the email calendar, and Q4 budget planning is underway. It’s also when many executives…
StackAdapt unveils a martech suite combining programmatic, data and email marketing Email Marketing February 2, 2026 Programmatic platform StackAdapt today announced the general availability of a martech suite that includes email marketing, first-party data activation and…
Salesforce Marketing Cloud enters the agentic era Email Marketing February 2, 2026 ExactTarget, the tool that would go on to become Salesforce Marketing Cloud after it was acquired by Salesforce in 2013,…
