Your nurture strategy is lazy marketing Email Marketing February 2, 2026 Most B2B nurture campaigns are set up to slowly lose a lead. You know the type — 10 emails, four…
Do you know who’s on your email list? Email Marketing February 2, 2026 It’s easy to assume email problems come from the people hitting send. But sometimes the real issue is much bigger…
4 essential tips to maximize holiday inbox placement Email Marketing February 2, 2026 The holiday season is make-or-break for email marketers. With inboxes bursting from October through New Year’s, even your most dazzling…
6 steps to writing emails that get opened and acted on Email Marketing February 2, 2026 How many unread emails are sitting in your inbox right now? I have 10 in one inbox, 23 in another…
The three forces that shaped martech in 2025 Email Marketing February 2, 2026 I just got back from visiting a friend — a 9-hour drive each way. As I often do on trips…
Stop blasting and start connecting with better email strategy Email Marketing February 2, 2026 I’m an email marketer at heart. I love the ability to personalize a message and deliver that message at the…
How to write great copy for every channel Email Marketing February 1, 2026 Words are a quiet kind of magic. However, they’re often treated like commodities rather than recognized for the power they…
4 takeaways for email marketers from Google’s 2025 holiday report Email Marketing February 1, 2026 The holiday season of 2025 is one of the most psychologically complex shopping seasons we’ve seen in years. Shoppers are…
Cold email works if you stop trying to sell Email Marketing February 1, 2026 They’re brazen, intrusive and widely disliked, so why are we still sending cold emails to unsuspecting recipients? It’s commonly accepted…
What privacy and email laws reveal about today’s compliance risk Email Marketing February 1, 2026 I’ve written that the AI panic we’re living through feels a lot like the dawn of the commercial internet, full…
Email marketing is becoming an agent-to-agent system Email Marketing February 1, 2026 The coming year will bring seismic changes in email’s use and delivery. The changes, already underway, require a complete rethinking…
Marketing Automation Platforms: A Marketer’s Guide Email Marketing February 1, 2026 New! MarTech Intelligence Report: Marketing Automation Platforms: A Marketer’s Guide MarTech’s latest publication of “Marketing Automation Platforms: A Marketer’s…
