More AI for the Gmail inbox isn’t the end of email marketing Email Marketing February 1, 2026 Last week, Google introduced AI for the Gmail inbox, an announcement that got the attention of many email marketers. The…
Lack of customer data is major obstacle in reaping rewards of AI Email Marketing February 1, 2026 Research from customer engagement platform Twilio has found that businesses are making good progress on implementing artificial intelligence (AI) to…
80% of global smishing attacks targeted EU citizens Email Marketing February 1, 2026 New data from international connectivity enabler BICS has revealed it blocked 507 million fraudulent spam calls and robocalls across its…
AI is rebuilding the inbox, and email marketers can’t control it Email Marketing February 1, 2026 The email inbox is undergoing an AI-driven remodel that changes the way subscribers use it, how they view and manage…
Will AI be your next marketing assistant? Email Marketing February 1, 2026 In the ever-evolving marketing landscape, one technology emerges as the potential linchpin – Gen AI. Revered for helping businesses move…
How to write promotional emails that actually convert Email Marketing February 1, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is…
Swedish AI startup Hypertype bags €600k to supercharge customer support Email Marketing February 1, 2026 Hypertype, a female-founded customer communication automation startup, has successfully raised €600,000 (£506,500) in a recent fundraising round, further boosting Sweden’s growing…
What Apple and Google’s 2025 updates mean for email and SMS in 2026 Email Marketing February 1, 2026 Email and SMS didn’t undergo a seismic shift in 2025, but they did change in ways that materially affected performance…
Cross-channel marketing strategies boost conversion rates by up to 31% Email Marketing February 1, 2026 Tailoring marketing approaches to resonate with regional audiences while maintaining a cohesive global presence is a “necessity”. This is according…
5 marketing growth tips for small to mid-market brands Email Marketing February 1, 2026 To smaller businesses, big brands can feel like they have existed since the dawn of time. They often have deep…
12 email marketing fundamentals to master Email Marketing February 1, 2026 One of the fundamental premises of marketing automation is email engagement. And as modern marketers, we are under serious pressure…
5 tips for successfully switching email service providers Email Marketing February 1, 2026 Back in July, I packed up my house and moved everything to my new place. Moving is always a slog,…
