Influencer Marketing
American Eagle offers creators rewards to keep content flowing Read the full article here
Ulta Beauty taps women athletes for marketing push Read the full article here
Publicis weds creator, sports marketing for new Influential Sports unit Read the full article here
PepsiCo’s first creator-led product launch reimagines chips for Gen Z Read the full article here
What BodyArmor’s NCAA deal means for Coca-Cola’s hydration portfolio Read the full article here
IHOP promotes pancakes with low-tech aesthetics, experiential play Read the full article here
How Coach cocreated a campaign with Gen Z communities around the world Read the full article here
TikTok, MLB tap into growing baseball fandom with expanded content tie-up Read the full article here
McDonald’s reality TV-inspired campaign turns kiosks into confessionals Read the full article here
Creators work, but measurement doesn’t — yet Read the full article here
TreSemmé links with ‘The Devil Wears Prada 2’ for affordable luxury push Read the full article here
Ugg pays homage to B-movie classics and their handcrafted effects Read the full article here
