How the best marketing campaigns of 2025 navigated uncertain times Influencer Marketing February 1, 2026 No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes.…
Home Depot builds bridge to influencers with creator portal Influencer Marketing February 1, 2026 Dive Brief: The Home Depot is expanding into the creator marketplace, launching a new platform designed to connect with content…
WPP Media enriches influencer offering with YouTube creator data deal Influencer Marketing February 1, 2026 Dive Brief: WPP Media will receive access to more data on YouTube creators and content as part of an expanded…
Listerine turns mouthwashing sounds into music with Twitch creators Influencer Marketing February 1, 2026 Dive Brief: Listerine is enlisting Twitch streamers to make music based on the sounds of its mouthwash products, per details…
Starbucks links with MrBeast to fuel Prime Video competition series Influencer Marketing February 1, 2026 Dive Brief: Starbucks and content creator MrBeast have teamed up around the second season of the star’s competition show, “Beast…
Almond Breeze jabs at AI-generated slop with the Jonas Brothers Influencer Marketing February 1, 2026 Almond Breeze jabs at AI-generated slop with the Jonas Brothers Read the full article here
Why Recess is rethinking Dry January as drinking trends toward moderation Influencer Marketing February 1, 2026 Why Recess is rethinking Dry January as drinking trends toward moderation Read the full article here
How rising retail brands use influencers to combat digital overload Influencer Marketing February 1, 2026 How rising retail brands use influencers to combat digital overload Read the full article here
For retail brands, TikTok Shop’s rise brings viral success — and disruption Influencer Marketing February 1, 2026 NEW YORK — TikTok has drawn droves of marketers for its ability to turn products of all stripes, from Stanley…
9 marketing predictions for 2026 as AI fuels polarity Influencer Marketing February 1, 2026 The sense of a stable middle ground will continue to erode across several aspects of marketing in 2026. Studies indicate…
Retailers look beyond social feeds for brand storytelling in 2026 Influencer Marketing February 1, 2026 American Eagle’s marketing has been a lightning rod for discussion lately, but some of the apparel retailer’s most experimental bets…
Fanatics Sportsbook bets on Kendall Jenner for Super Bowl debut Influencer Marketing February 1, 2026 Dive Brief: Sports betting platform Fanatics Sportsbook will make its Super Bowl debut with a 30-second spot, titled “Bet on…
