Colgate aims for stressed millennials with campaign about resilience Influencer Marketing March 31, 2026 Colgate aims for stressed millennials with campaign about resilience Read the full article here
Unilever taps influencer agency for food biz as potential spinoff looms Influencer Marketing March 31, 2026 Unilever taps influencer agency for food biz as potential spinoff looms Read the full article here
Why Hollister made a music video instead of a traditional ad campaign Influencer Marketing March 31, 2026 Why Hollister made a music video instead of a traditional ad campaign Read the full article here
P&G’s Pritchard on how brands must navigate a new epoch in marketing Influencer Marketing March 31, 2026 The media landscape in which marketers operate continues to transform, approaching an inflection point where decades-long goals appear in reach…
Chewy ramps up creator storefronts ahead of holiday season Influencer Marketing February 2, 2026 Dive Brief: Chewy has signed on more than 600 creators to Chewy Storefronts, which launched last year as an extension…
Marketers must wrestle with vanishing middle class in 2026: WARC Influencer Marketing February 2, 2026 Dive Brief: Optimism among marketers is falling due to economic volatility, with only 54% of industry professionals believing 2026 will…
Why marketers like Unilever, State Farm are headed to NBCU’s BravoCon Influencer Marketing February 2, 2026 TV host Andy Cohen, more than 150 “Bravolebrities” and tens of thousands of reality TV obsessives are headed to the…
How Gen Z is reshaping holiday marketing — and what brands can do about it Influencer Marketing February 2, 2026 The holiday season is in full swing, but what is considered by many to be the most wonderful time of…
How Unilever is pushing sports marketing beyond broadcast convention Influencer Marketing February 2, 2026 For marketers adrift in a sea of media fragmentation, sports have remained a dependable — if pricey — anchor, representing…
How Danone optimizes creator-driven ads as investment surges Influencer Marketing February 2, 2026 Ad revenue invested behind creator-generated content is expected to top $180 billion this year, up 20% for 2024, and could…
Creator ad spend to reach $37B as marketers turn to AI for scale: IAB Influencer Marketing February 2, 2026 Dive Brief: U.S. ad spend on the creator economy is projected to reach $37 billion this year, a 26% increase…
Inside Vaseline’s social-first, innovation-led marketing playbook Influencer Marketing February 2, 2026 Vaseline was founded more than 150 years ago and has turned into a top performer of late for parent company…
