Here’s how Jon describes his story:
A good few years ago, I was desperate for sales after my word of mouth work dried up.
I got hellishly drunk one night and wrote a completely absurd cold email. I was still tipsy the next morning and decided it was still a good idea to send it to pretty senior Marketing Directors at big brands.
To my astonishment, it worked. I got the most amazing complimentary responses and requests for calls/meetings.
My favourite one succinctly said “My colleague forwarded me your spam email and we would like to meet you to discuss opportunities.”
I’ve met with senior decision makers at RedBull, Pepsi, Symantec, Hewlett-Packard, HSBC, Barclays and countless other global brands, exciting start-ups and regular ol’ SMEs. Symantec and Hewlett Packard became clients.
All because of a crazy cold pitch.
Every time I sent one of my irreverent emails out, I’d wake up to compliments and people suggesting we should talk.
I’ve used this same style to get senior editors at large publications such as Entrepreneur, Inc, Venturebeat, The Guardian, The Independent, Time Magazine and many more to respond to me and publish my clients content.
I’ve used it to help my friends get as many job interviews as they want – and to meet people I really look up to.
I then started sending the same copy as a letter and followed up with an email. This increased this techniques effectiveness further..
For years, I hated it when people posted my letters/emails on Twitter. I’d found a technique that worked like magic and I wanted to keep it to myself.
I won’t bore you with the details but I was in a bit of a depressed rut last year.
I managed to climb out of a bad situation and when I did, I for some reason decided it was time to tell the world about my weird approach to getting attention and responses.
In March last year, I decided to start a Facebook group called Charm Offensive, detailing my unorthodox approach to cold pitching.
I’d just come out of another long period of hopelessness and depression, and just on a whim I thought, let’s see what happens.
I was curious.
Boy, am I glad I did.
People listened to me.
They implemented my advice.
People listened to my unorthodox advice and when it worked, they posted about it.
– Jon
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