At each step of the ecommerce customer journey you should be sending relevant abandoned emails.
The most number of people will visit your homepage, while the fewest number of people will actually end up purchasing from you.
Each step in the funnel introduces friction, which introduces a decrease in conversion.
At each step, make sure you have the following automated emails setup.
Someone is on your email list, visits your website, views a collection, and a product but leaves from there. Make sure to send them a browse abandonment flow.
Say all of the above happens but people add to cart and then leave. Instead of sending the browse abandonment flow, send them the abandoned cart flow.
All of the above happens but people start checkout then leave. Instead of sending the browse abandonment flow or the abandoned cart, send them the abandoned checkout.
If you want me to continue making videos like this, please make sure to ‘like’ this video.
#ecommerce #emailmarketing #shopify #ecommercebusiness #digitalmarketing #email #emailmarketingtips #klaviyo #tutorial #chasedimond
Watch the full video on Youtube