Here’s an email marketing agency case study for a brand we work with called Supernatural.
Supernatural needed more lifecycle marketing programs to allow email to be a more prominent revenue driver.
As with most brands, a really good view into the impact of different channels happens at a time when sales spike the most.
Looking at November 2020 vs. November of 2021, we saw the following increases:
Nov 2020 (39% of attributed revenue from email), Nov 2021 (50% of attributed revenue from email)
Combination of two joint efforts – Increase in number of automated programs active (20+ compared to 11), and increase in cadence of campaigns (~1.5x the velocity of previous year), led to increase of significant revenue attribution to email channel.
#email #emailmarketing #emailmarketingagency
Watch the full video on Youtube