I’m excited to share this Email Marketing iOS 15 Round Table discussion I hosted alongside Airmeet with the CEO’s and Executives at the top Ecommerce Email Marketing Platforms.
I was fortunate to have the following people participate:
Ben – CEO at Privy
George – VP at MessageBird
Jimmy – CEO at Sendlane
John – CEO at Drip
Kady – VP at Klaviyo
Rytis – CEO at Omnisend
They answered the following 6 email marketing related questions:
1. Is email marketing dead? How will iOS 15 change email marketing?
2. What is your number one email marketing tip to start planning and navigating your email marketing with the changes coming with iOS 15?
3. What other email metrics would you look at without open rate data? What replaces open rate?
4. Will email marketing still deliver 20-40% of a merchant’s revenue post iOS15 with the lack of open attribution tracking?
5. How will ESP’s make their own adjustments for measuring deliverability? What is your team thinking about/doing to prepare?
6. Is your company creating any new features to help counteract the update? And if so, what can we expect to see?
Important Links:
iOS 15 Email Marketing Round Table Notes (3 page PDF of notes from the round table):
15 page iOS 15 Email Marketing PDF (everything you need to know):
Special thanks to Airmeet (my favorite virtual event platform) for allowing us to use their awesome platform and helping me setup the event.
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Watch the full video on Youtube