Email Marketing: Real Client Case Study
Bev + Structured teams created a balance of brand-building messages, including subscriber-only exclusive campaigns, to maintain audience engagement.
This includes “Caturday” weekend sends with Bev cat profiles, as well as plain text emails from the founder’s iPhone, and playlists curated for contacts’ favorite products.
– Caturday sends 1x/month give the brand a personality and show an intent to build brand and not only sell product in every message
– Plain Text “from my iphone drunk text” from the founder to launch an all-new 2.42% click rate, which is 175% greater than the Q4 average campaign click rate.
RESULT: 41% INCREASE IN OWNED REVENUE FROM Q3 ‘21 → Q4 ‘21
These unexpected pattern-breakers grew email channel revenue over the course of Q4 2021.
#email #emailmarketing #emailmarketingagency
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