I’m excited to bring you this quick, few minute tactical video with my brother Connor.

Make sure to follow Connor on Twitter:

Please let us know your feedback on these quick, tactical videos.

Tactic 1:

Shopify only allows you to generate a discount code link to the home page or collection.

Using this generator you can generate a link to any page on your Shopify store.

Works great for promotional emails links where you want to send the customer right to a specific product and automatically apply a discount on checkout

Tactic 2:

Review link activity on campaigns/flows to understand what/where people are clicking.

If you’re using the same link throughout the email, you can add a parameter (ex: /?position=1) so Klaviyo (or whatever ESP you use) would record the clicks differently.

#ecommerce #emailmarketing #shopify #ecommercebusiness #digitalmarketing #email #emailmarketingtips #klaviyo #tutorial #chasedimond

Watch the full video on Youtube

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