In this video, Facebook Ads and Instagram Ads creative master, Nick Shackelford, breaks down How to Stop a Scroll in 3 Seconds, where covers the most important things you’ll need to know about creating (and iterating upon) thumbstopping video intros that capture attention.
He also does a deep dive into various Facebook and Instagram Ad creatives from the Ecommerce Brand, Ruggable.
In 2021, we broke down hundreds of jaw-dropping video thumbstops for leading brands. This guide covers everything we learned.
In this guide, you will learn about:
– Connecting with your target audience in the first 3 seconds
– Capturing attention through a “hook”
– The three key elements of the best thumbstop
– The KPIs you should care about
– Passing your learnings off to later stages of the funnel
– Boosting engagement metrics
– Deciding on “winners”
– Leveraging learnings to strengthen full-funnel performance
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Watch the full video on Youtube