In this email marketing tutorial, Josh teaches us How to Supercharge Your Email Marketing Automations for the Shopping Season.
He first starts with what we saw last year:
Email was and will remain the top converting channel.
On all Shopify stores, email had a 4.90% conversion rate during BFCM.
Compared to 3.90% conversion on search and 1.90% on social media.
He talks about how shoppers wanted to support small business. More than 44 million people bought from independent and DTC brands on Shopify in 2020, a 50% jump from 2019.
Supply chain delays and shipping disruptions are a real thing and massive issue.
He then dives into some really key email marketing flows:
– Sales Extension Automation
– Browse Abandonment Automation
– Abandoned Cart Automation
– Welcome Email and Post Purchase Automation
– Cross Sell Automation
– Winback Campaign
– And more
You can check out SmartrMail here:
#email #emailmarketing #emailmarketingautomation #emailmarketingautomations
Watch the full video on Youtube