In this episode, Chase and Mason discuss the content creation and distribution strategies they’ve used to grow their audience to over 1 million followers and subscribers, particularly on platforms like email, LinkedIn, and Twitter.
They emphasize the importance of creating valuable content that resonates with your target audience and the significance of engaging with people who reply to your posts as well as other influential players in your space.
Tune in if you want to hear what content creation and distribution strategies are working on various platforms right now, and learn how to leverage those tactics to create compelling content, grow your audience, and drive more sales for your products or services without coming across as sleazy.
“The more advanced the information you give, the better. If you’re leading the market in sophistication, you’re going to get all the money.”
– Mason
WHAT YOU’LL LEARN ABOUT:
• Content Formats on LinkedIn and Twitter – Learn which formats are performing better on LinkedIn compared to Twitter and why it’s so important to customize your content to the platform you’re posting on.
• Balancing Personal and Professional Content – Understand the impact of sharing personal stories and lifestyle content alongside professional content, so that you humanize yourself while also establishing your professional authority.
• Selling Without Selling – Take notes on strategies for promoting products or services without appearing too salesy, so that you can drive leads for your business without compromising your reputation.
• Engagement Bait Posts – Strategically deploy “engagement bait” content to boost interactions with your posts and amplify your reach across a variety of platforms.
• Frequency of Content Posting – Factor in the recommended volume of posts to publish per week, and dial in the perfect ratio of value-driven posts (about 80%) to promotional posts (about 20%).
• Commenting for Distribution – Avoid missing one of the most effective growth strategies – engaging with posts from other people. Whether they are people who follow you or other influential players in the space, commenting on their content can actually increase visibility for your own.
• Building Authority through Content – Establish your expertise and credibility by posting authoritative content like proprietary processes, client case studies, success stories, and lessons learned.
KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:01:46 – Introduction to Social Media Growth
00:02:35 – Content Strategies for LinkedIn and Twitter
00:03:27 – Understanding Platform Dynamics
00:05:14 – Creating Effective Content Formats
00:12:11– Repurposing and Recycling Content
00:15:12 – Types of Content to Create
00:27:45 – Live Audience Excitement
00:28:08 – Promotional Posts Strategy
00:30:33 – Selling Without Selling
00:33:53 – Engagement Bait Tactics
00:37:30 – Content Frequency and Distribution
00:43:47 – Q&A Session
LIKE, FOLLOW, AND SUBSCRIBE
Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
Watch the full video on Youtube