In this episode, the boys catch up after a brief hiatus. Mason shares how a Tiktok follower accused him of being a fraud. Chase talks about his experience recording a new course for one of the world’s most popular B2B influencers.
They both share their takeaways, which center around what separates “good” creators from “great” creators, and what to look for to determine whether or not a person will live up to the public persona they display.
The fellas wrap up the conversation by sharing a few marketing resources they recently discovered that seem promising, and Chase provides an update on how his LinkedIn growth business is doing.
Tune in if you want to hear how Mason is handling the heat, or hear what the people behind some of your favorite influencer accounts are really like.
“I think it’s all right to put extra effort into things that can’t ROI just because it would be sick. You know what I mean? Let’s just try and brand this as something amazing because WE’RE amazing.”
– Mason
WHAT YOU’LL LEARN ABOUT:
• How To Handle Getting Called Fraud – Having a big audience isn’t all sunshine and rainbows. Sometimes you attract haters, and even though you want to defend yourself, it doesn’t always make sense to clap back.
• What Separates Experts From Amateurs – The top 1% of creators are bring their best effort to the table, every time. Learn why you need to treat your business like a professional if you want to keep up in an increasingly competitive world.
• Why Most Creators Are Smarter Than You Think – Sometimes influencers have to “dumb it down” to appeal to the masses. Some of the most popular creators out there are even more savvy and intelligent than you might expect.
• Fun New Marketing Tools and Resources – Learn about two new resources that Chase and Mason stumbled upon since they last recorded, and hear how they’re immediately applying them to their businesses.
• The Latest On Chase’s Business – Business is booming, and Chase is starting to expand the feature set to keep growing and further improve client retention.
KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:01:31 – Responding to Online Criticism
00:03:19 – Shooting Course Content With A B2B Superstar
00:06:43 – Lessons Learn From Working With True Pros
00:13:43 – What B2B Influencers Are Really Like Behind The Scenes
00:15:24 – Promising New Marketing Resources
00:23:23 – LinkedIn Growth Business Update
00:28:13 – Should Mason Become A LinkedInfluencer?
00:31:03 – Closing Thoughts
LIKE, FOLLOW, AND SUBSCRIBE
Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
Watch the full video on Youtube