This strategy is how companies like Coca-Cola and Ford became household names—but for decades, it cost hundreds of millions of dollars to pull off. Today, I’m doing it for $0.11.
In this video, I break down the “28 Touchpoint Rule” and why Direct Response marketers (myself included) often get it wrong by trying to sell too soon. You’ll see how to build “Billion Dollar Brand” awareness for pennies using a specific ad strategy that creates buyers before you ever show them a sales letter.
I also share a recent case study: Why I told a client in a $100M market to TRASH his sales letter and do this instead.
We cover:
The “$0.11 Strategy”: The exact math behind getting 28 ad views per person for pennies.
The “Smelly House” Effect: Why your prospects aren’t buying (it’s not your price, it’s because you don’t know then need you yet.”).
The Problem Awareness Gap: How to use content to wake up the 60% of the market who don’t know they have a problem yet.
🔥 Try The Tool: Get the AI that finds these “Problem Aware” angles for you (Free Trial):
👉 Watch Next: After $50M In Sales, These 5 ‘Stupid’ Methods Shocked Me.
Timestamps:
0:00 – The Customer Email: A $100M Construction Niche
2:24 – Why I committed “Marketing Heresy” (No Sales Letter)
3:30 – The “Problem Awareness” Gap vs. The Sales Problem
5:33 – The “Smelly House” Effect (How to wake up clients)
8:24 – Using AI to find out what your prospects are thinking
12:36 – The 1% vs 60% Rule (Why Pitching Fails)
16:05 – The $0.11 Branding Strategy
#B2BMarketing #MarketingStrategy #FrankKern
Watch the full video on Youtube