How do brands begin preparing for iOS 14?
In this video, we briefly talk about 3 primary ways:
1. Content Creation
2. Platform Diversification
3. Retention (Email + SMS)
Nick Shackelford (Shack) alongside a few of our team members, and some other paid media experts put together an incredible, 35 page guide on everything you need to know about iOS 14.
You can expect when reading this:
– background on why it’s happening
– what we can do about it NOW
– where our brands (100+) are going to be focused on
– resources so you can continue to educate yourself and prepare your business.
It’s free!
Link to the guide here:
About other parts of this video:
I’ve been in the email game for close to 6 years and prior to 2020, it was like pulling teeth to convince brands to invest into their email channel.
2020 was a pivotal year with everything that happened in the world to help convince the smart brands to take the necessary steps to build our their email program.
2021 is going to be even more important to double down on email (or for starting to take email seriously for the first time).
Brands didn’t have to focus on email before (although the smart brands did) because Facebook and Instagram made it too easy to scale. Now that Facebook and Instagram are getting harder, email is going to be play a much larger role in terms of revenue generation.
Nick and I both believe a ton in producing content. We give away so much free value and are present on all the major social networks (although we have platforms we care more about).
I personally am all in on Twitter and my newsletter. Shack is all in on Facebook, Instagram and Twitter.
And yes I talk about my email marketing course a ton, but I do it because of the incredible feedback I’ve received. My course has literally changed the game for hundreds of brands, agencies, and freelancers.
For those that haven’t picked up my main course, you can learn more about it and purchase it here:
At this point I’ve had about 750-800 total people purchase my two courses and it’s not showing any signs of slowing down.
Watch the full video on Youtube