In this interview we dive deep into The Post Purchase Flow: Actionable Ways Email Marketing Drives Revenue After the Purchase.
Melanie Balke ties email marketing with dating and gives a great metaphor.
Seeing a Bumble profile = Seeing an advertisement
Swiping right on the profile = Clicking on the ad
Making conversation = Subscribing to an email list
First date = Making a purchase
Relationship = ?
Marriage = ?
Kids = ?
She then shares some great email marketing statistics:
– It’s 5x more expensive to acquire a new customer than convert an existing one
– Repeat customer spend 300% more than new customers
– Repeat customers refer 50% more potential buyers than one-time buyers
– Increasing customer retention 5%, leads to an average profitability increase of 75%.
She then dives into a bunch of post purchase emails:
– The Order Confirmation
– The Delivery Notification
– The How to Email
– The Cross Sell Email
– The Subscription Email
– The Anniversary / Birthday Email
You can find Melanie’s agency here:
You can follow her on Twitter here:
#email #emailmarketing #postpurchase #emails #emaillist
Watch the full video on Youtube