This video is a Step-by-Step Tutorial that shows you how to use AI to write email promos that sell like crazy.
We’re basing everything off of a 2.5 day email promo that brought in $212,322.00 in sales for me …while I was stuck in bed with Cov**d.
(On my birthday, no less.)
You’re getting the exact psychology, structure, and AI prompts needed to build deadline-driven email campaigns that convert like crazy.
We’ll write it using …which is an AI writing tool that’s trained on 26 years of my direct marketing experience).
You can try it free if you want to.
You’ll see how to do everything – from extracting benefits from existing sales copy to writing emails that sound exactly like your voice.
Timestamps:
00:17 – The 3 Essential Elements You Need
00:47 – The weird time of day to end your promo. (This boosts sales like crazy)
01:22 – Using AI to Extract Benefits Automatically
02:00 – Why “Quick and Dirty Get It Done” Method
03:32 – The 2.5-Day Email Schedule
04:32 – Why Email #1 Shouldn’t really try to sell anything.
05:48 – How To Make The Emails Sound Cool
07:47 – Using Writing Samples to Match Your Voice
08:22 – The Secret Of The “Reason Why”
09:12 – Making AI Write More Aggressively
10:00 – Why This Sequence Works So Well
Key Points (Big Picture)
• The 2.5-day deadline structure generates urgency while maximizing open rates with strategic morning send times
• Most people fail with AI copywriting because they accept the first draft instead of iterating and improving
• Psychology is VERY important (and most people never think about it.)
• You can train AI to write in your exact voice by feeding it samples of your previous emails or copy
Big Takeaways:
👉 The 3 Non-Negotiable Things That Every Profitable Email Sequence Needs:
• A genuinely good deal/offer
• A compelling reason WHY you’re offering this deal
• A hard deadline that creates urgency
Without all three, your sequence will fall flat.
👉 Why Morning Deadlines Beat Midnight
Strategic psychology: 11am deadlines let you send final notice emails when people are actually awake and checking email, not sleeping through midnight cutoffs.
👉 The AI Writing Process That Actually Works
Most people use AI wrong. Here’s the right way:
• Upload existing sales copy to extract benefits automatically
• Always do rough drafts first, then iterate
• Feed AI samples of your writing style (or any writing style)
• Don’t accept first outputs – make AI work harder
“When you’re writing copy with AI, you always want to do rough draft first. Just let it write stuff and get the basic big ideas, then give it back to the AI and have it make it sound cool later.”
👉 The Psychology Behind Email Sequencing:
• Email #1: Pure benefits (saves scarcity impact for later)
• Email #2: More benefits + building anticipation
• Email #3: Warning (scarcity kicks in)
• Email #4: Final notice (maximum urgency)
This progression maximizes conversions because most people procrastinate until the final hours.
👉 Training AI to Write in Your Voice
This is the prompt I use: “I’m going to paste samples of my emails below. I want you to read them, all of them, very thoroughly, and analyze my writing style, my vocabulary, and my sentence structure so you can learn to write emails exactly like mine.”
👉 The Iteration Strategy 99% of People Skip (This Is Why Most AI Copy Is Bad)
“The overwhelming majority of people who use AI tools just never iterate. They’ll just take the first thing that AI gives them… Don’t do that. You can argue with AI and make it work harder for you.”
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Watch the full video on Youtube