Author: News Room
AI is reshaping email marketing, starting right in the inbox. Clicks are becoming optional — sometimes unnecessary. That’s convenient for…
Email marketing allows you to send targeted messages directly to your audience. No algorithms. No rented platforms. Just your message…
HubSpot’s Inbound conference opened for business today on the coast opposite its usual home in Boston. With so much change…
I was talking to a B2B marketer recently who admitted her email campaigns weren’t pulling their weight. They took too…
A good welcome email program can quickly introduce customers to your brand and start the relationship off right. But what…
Dive Brief: The IAB today, Feb. 2, announced Project Eidos, an industry-wide effort to address the trust gap marketers have with…
Specific holidays can be great opportunities to emphasize your brand’s values or offer your audience special discounts. Days like Valentine’s…
State Farm is doubling down on a messaging strategy that dings rivals for inferior service at Super Bowl LX, with…
We all know what email marketing is supposed to do: Engage subscribers. Build relationships. Drive action. Meet business goals. That’s…
Grubhub will make its big game debut in the third quarter of Super Bowl LX with a 30-second ad that…
For decades, “watching TV” meant sitting on the couch and catching a favorite weekly show, or viewing a featured documentary…
Email Marketing Platforms: A Marketer’s Guide New! MarTech Intelligence Report: Learn more about email marketing platforms – what their capabilities…