Author: News Room
Many marketers make the mistake of treating AI as a strategy. It’s not. AI is a tool, an accelerator, and,…
Consumers are giving mixed signals about AI content in marketing. People like ads and content that feel useful and relevant,…
Intuit’s announcement this week that it will cut approximately 3,000 jobs — 17% of its global workforce — landed hard…
In agentic commerce, brand shifts from a perception advantage to a verifiable advantage. Customers may still choose brands based on…
Outbound marketing has shifted from large-scale static outreach to signal or event-driven, multichannel engagement. When I was new at this…
Are we living through the AI Overviews era for email? On March 31, Gmail announced AI Inbox, promising to free…
Everybody loves a winner, especially a winning test in email marketing. You know the feeling. The winner gives you clarity…
In 2026, the marketing technology landscape grew by just 0.7%, increasing from 15,384 to 15,505. At first glance, it appears…
The impact of vibe coding on martech is already showing up in vendor churn and changing buying behavior. Mid-market firms…
Migrating to a new email service provider (ESP) is never just a simple technical switch — the process also touches…
I had the chance to participate in the first MarTech Vibe Marketing Lab as part of the Spring 2026 MarTech…
Meta to shoot past Google in digital ad revenue for first time: Emarketer Read the full article here