Author: News Room
For nearly two decades, ecommerce measurement followed a familiar playbook. Browser-based tracking pixels captured clicks, page views, add-to-cart events and…
Dive Brief: WPP is consolidating its production capabilities, including those from its global production company Hogarth, into one integrated unit…
Dive Brief: Sports betting platform Fanatics Sportsbook will make its Super Bowl debut with a 30-second spot, titled “Bet on…
Artificial intelligence proved to be a widely used tool during the 2025 holiday season, with retail, travel, financial services and…
Procter & Gamble is emphasizing its strengths in data and artificial intelligence as the packaged goods giant contends with a…
With questions about tariffs and the economic outlook persisting, brands are prioritizing a strong start to the year. The wrong…
By: Blake Marts, Director of Product Marketing, Inmar Intelligence You, like many other marketers, are likely using the trainwreck known…
While 2025 ushered in numerous obstacles for marketers, the industry showcased its resilience. Global advertising revenue exceeded initial projections from…
Meta Platforms grew ads revenue 24% year over year to $58.1 billion in Q4, a period that saw record holiday…
P.F. Chang’s has appointed Holly Smith as CMO, reporting directly to CEO and President Jim Mazany, according to a press…
Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief:…
To understand the new politics stance and other pro nationals of recent times, we should look to Silicon Valley and…