Ad Tech

While marketers have set their sights on figuring out how to engage younger consumers, it can be easy to overlook…

In a report out today, the Video Advertising Bureau alleges significant discrepancies in Nielsen’s data-backed audience measurement methodology that serves…

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media…

Dive Brief: In a bid to give clients more control over their ad tech partnerships, Horizon Media has introduced HorizonOS,…

Dive Brief: PubMatic is trying to help advertisers simplify their artificial intelligence-powered programmatic campaigns through a new agentic operating system,…

Mondelēz lifts sales as Albertsons tackles in-store retail media measurement Read the full article here

Instacart unveils clean room solution in latest bid to CPG advertisers Read the full article here

Disney unveils TikTok-like vertical video, AI video generation tool Read the full article here

Dive Brief:  Apple and Google have entered into a multiyear partnership that will see Google’s Gemini models power Apple’s artificial…

Dive Brief: OpenAI will begin testing advertising on ChatGPT, its generative artificial intelligence platform, in the coming weeks, the company…

Dive Brief:  TikTok is attempting to make itself more friendly to advertisers within the larger entertainment ecosystem with two new…

For nearly two decades, ecommerce measurement followed a familiar playbook. Browser-based tracking pixels captured clicks, page views, add-to-cart events and…