Ad Tech

YouTube annual revenue tops $60B as Google’s focus expands beyond ads Read the full article here

Amazon’s annual ad revenue passes $68B, boosted by full-funnel strategy Read the full article here

Amazon enables communication between ads platform and AI agents Read the full article here

Target to test contextual ads in ChatGPT, including through Roundel Read the full article here

Why brands need to optimize their mobile apps and websites for AI Read the full article here

Roku says it’s growing video advertising faster than broader OTT market Read the full article here

Walmart raked in $6.4B from ads last year. Execs see plenty runway ahead. Read the full article here

WPP abandons holding company model in major strategic overhaul Read the full article here

Kantar Media enters new era as Fifty5Blue following $1B sale Read the full article here

CMOs face risks locking brands into agency AI platforms: Gartner Read the full article here

Retail and grocery brands dominate ChatGPT ads Read the full article here

Netflix enriches ad-targeting prowess with Amazon, Yahoo audience data Read the full article here