Horizon Media pilots AI solution to detect cultural shifts mid-campaign Ad Tech March 31, 2026 Horizon Media pilots AI solution to detect cultural shifts mid-campaign Read the full article here
PMG eyes expansion with AI-focused repositioning, Freewheel partnership Ad Tech March 31, 2026 PMG eyes expansion with AI-focused repositioning, Freewheel partnership Read the full article here
Beverage marketer sees cost savings with agentic media-buying test Ad Tech March 31, 2026 Beverage marketer sees cost savings with agentic media-buying test Read the full article here
Martin Sorrell’s outlook on AI, media transparency and agency upheaval Ad Tech March 31, 2026 Martin Sorrell’s outlook on AI, media transparency and agency upheaval Read the full article here
Apple rolls out ads for Maps as advertising revenue grows Ad Tech March 31, 2026 Apple rolls out ads for Maps as advertising revenue grows Read the full article here
Top 5 stories from Marketing Dive Ad Tech March 31, 2026 Top 5 stories from Marketing Dive Read the full article here
How CTV advertising prepped for next-gen reinvention at NewFronts Ad Tech March 31, 2026 How CTV advertising prepped for next-gen reinvention at NewFronts Read the full article here
PubMatic offers agentic platform access to indie agencies in new deal Ad Tech March 31, 2026 Dive Brief: PubMatic and Untapped Growth, a media collective for independent agencies, announced a partnership that gives the collective’s member…
Publicis wants to be an AI marketing MVP. Now comes the hard part. Ad Tech February 3, 2026 Publicis Groupe grew organic revenue, an important measure of agency health, 5.9% year over year to 3.87 billion euros, or…
IAB seeks to standardize interoperable media measurement Ad Tech February 2, 2026 Dive Brief: The IAB today, Feb. 2, announced Project Eidos, an industry-wide effort to address the trust gap marketers have with…
New consumer TV viewing habits create opportunities for CPG brands Ad Tech February 2, 2026 For decades, “watching TV” meant sitting on the couch and catching a favorite weekly show, or viewing a featured documentary…
Nielsen strengthens ties with Amazon advertisers via audience segments Ad Tech February 1, 2026 Dive Brief: Nielsen is making its Nielsen Marketing Cloud audience segments available across the Amazon Ads marketplace, Nielsen said in…
