Ad Tech

Dive Brief:  PubMatic and Untapped Growth, a media collective for independent agencies, announced a partnership that gives the collective’s member…

Publicis Groupe grew organic revenue, an important measure of agency health, 5.9% year over year to 3.87 billion euros, or…

Dive Brief: The IAB today, Feb. 2, announced Project Eidos, an industry-wide effort to address the trust gap marketers have with…

For decades, “watching TV” meant sitting on the couch and catching a favorite weekly show, or viewing a featured documentary…

Dive Brief: Nielsen is making its Nielsen Marketing Cloud audience segments available across the Amazon Ads marketplace, Nielsen said in…

Dive Brief:  Meta today, Dec. 11, introduced new artificial intelligence-powered tools to help brands more easily find and turn existing…

Dive Brief: Pinterest has acquired connected TV advertising platform TvScientific, according to a press release. Financial terms of the transaction,…

While marketers have set their sights on figuring out how to engage younger consumers, it can be easy to overlook…

In a report out today, the Video Advertising Bureau alleges significant discrepancies in Nielsen’s data-backed audience measurement methodology that serves…

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media…

Dive Brief: In a bid to give clients more control over their ad tech partnerships, Horizon Media has introduced HorizonOS,…

Dive Brief: PubMatic is trying to help advertisers simplify their artificial intelligence-powered programmatic campaigns through a new agentic operating system,…