Data/Analytics
Loyal customers think brands place more value on new shoppers, survey finds Read the full article here
Microdrama apps stand out on mobile: Here’s what the numbers say Read the full article here
Gartner: CMOs want AI transformation, but few are upgrading their skills Read the full article here
The fractured, fragile US consumer Read the full article here
How WPP aims to cut down agency complexity with its Elevate28 strategy Read the full article here
Trade Desk ups bid to improve CTV advertising value with Ventura Ecosystem Read the full article here
Influencer pay lacks transparency: Here’s what the numbers say Read the full article here
Publicis acquires AdgeAI to sift quality creative from content glut Read the full article here
Nielsen: Sports continues to prop up ad-supported TV Read the full article here
Coca-Cola’s CMO on hyper-personalizing marketing around the World Cup Read the full article here
Hispanic consumers and mobile in-game ads: Here’s what the numbers say Read the full article here
5 ways advertisers can optimize women’s sports investments Read the full article here
