The Black Friday trends that will shape retail strategy in 2026 Data/Analytics February 1, 2026 The Black Friday and Cyber Monday cycle has expanded far beyond a single weekend. Retailers entered 2025 preparing for a…
Is your brand overlooking the value of convenience retail media? Data/Analytics February 1, 2026 Every day, millions of Americans stop to fuel up their cars—grabbing coffee, snacks or essentials on the go. It’s a…
Magnum Ice Cream Company names Publicis media AOR, with AI in focus Data/Analytics February 1, 2026 Dive Brief: The Magnum Ice Cream Company has appointed Publicis as its global media agency of record as the CPG…
Inside Walmart Connect as retail media, CTV convergence accelerates Data/Analytics February 1, 2026 Retail media is forecast to grow about 20% in 2025, according to eMarketer, as advertisers increasingly rely on the channel…
Nielsen, Roku deepen data-sharing pact to enhance streaming measurement Data/Analytics February 1, 2026 Dive Brief: Nielsen and Roku have struck a new multiyear deal that will incorporate data from the connected TV platform…
Streaming widens sports marketing field: Here’s what the numbers say Data/Analytics February 1, 2026 Streaming widens sports marketing field: Here’s what the numbers say Read the full article here
How Macy’s Media Network navigates complex ‘coopetition’ with Amazon Data/Analytics February 1, 2026 How Macy’s Media Network navigates complex ‘coopetition’ with Amazon Read the full article here
AI is accelerating measurement theater and creating ‘ghost ships’ Data/Analytics February 1, 2026 The following is a guest piece written by Jeffrey Kennedy, executive director of client analytics at WPP Media. Opinions are…
How brands can assert control as AI rewrites advertising’s playbook Data/Analytics February 1, 2026 The age of artificial intelligence is here, and marketers in 2026 face a new landscape where the technology is woven…
Netflix targets $3B in ad revenue while Warner Bros. deal looms Data/Analytics February 1, 2026 Netflix more than doubled its revenue derived from advertising in 2025 and says it is on track to achieve a…
AI has changed holiday shopping: Here’s what the numbers say Data/Analytics February 1, 2026 Artificial intelligence proved to be a widely used tool during the 2025 holiday season, with retail, travel, financial services and…
P&G prioritizes data, AI to tackle fragmented ‘new media reality’ Data/Analytics February 1, 2026 Procter & Gamble is emphasizing its strengths in data and artificial intelligence as the packaged goods giant contends with a…
