Walmart, Vizio outline strategy for tying CTV ads to retail outcomes Data/Analytics March 31, 2026 Walmart, Vizio outline strategy for tying CTV ads to retail outcomes Read the full article here
Nearly $100B in global ad growth at risk if energy crisis persists: WARC Data/Analytics March 31, 2026 Nearly $100B in global ad growth at risk if energy crisis persists: WARC Read the full article here
How to turn the insights you already have into better commercial outcomes Data/Analytics March 31, 2026 How to turn the insights you already have into better commercial outcomes Read the full article here
How brands and agencies are strategizing CTV investments in 2026 Data/Analytics March 31, 2026 Though ad budgets are expected to remain tight in 2026, advertisers are bullish about connected TV’s prospects. Nearly 70% of…
VML: Marketing must balance consumer anxiety and hope in 2026 Data/Analytics February 3, 2026 Dive Brief: Marketers in 2026 need to contend with consumers who are feeling creeping unrest while holding onto hope for…
Consumers in 2026 will be full of paradoxes, predicts Dentsu Data/Analytics February 2, 2026 Marketers are facing a paradox as consumers both embrace artificial intelligence and simultaneously have a strong desire for a more…
Activating the long tail: a digital-first strategy for SMB customer acquisition Data/Analytics February 1, 2026 Companies are missing a big opportunity hiding in plain sight: their smallest customers. Small and medium businesses (SMBs) often make…
Advertising growth resilient in face of tariff, AI disruption: report Data/Analytics February 1, 2026 Dive Brief: WPP Media says the advertising market looks more resilient than previously anticipated as the industry manages disruptions stemming…
Will 2026 be more volatile for marketing? Here’s what the numbers say Data/Analytics February 1, 2026 Business-to-consumer marketing will face multiple challenges in 2026, such as price hikes, artificial intelligence-driven privacy breaches and a decline in…
The Black Friday trends that will shape retail strategy in 2026 Data/Analytics February 1, 2026 The Black Friday and Cyber Monday cycle has expanded far beyond a single weekend. Retailers entered 2025 preparing for a…
Is your brand overlooking the value of convenience retail media? Data/Analytics February 1, 2026 Every day, millions of Americans stop to fuel up their cars—grabbing coffee, snacks or essentials on the go. It’s a…
Magnum Ice Cream Company names Publicis media AOR, with AI in focus Data/Analytics February 1, 2026 Dive Brief: The Magnum Ice Cream Company has appointed Publicis as its global media agency of record as the CPG…
