The email metrics marketers are likely to get wrong Email Marketing March 27, 2026 Open rate. Click-through rate. Ask most marketing teams how their email program is performing, and those are the numbers they’ll…
3 new email metrics that you need in 2026 Email Marketing March 27, 2026 For years, email performance has been measured with a familiar set of metrics: opens, clicks and conversions. But those numbers…
Why email is now identity and deliverability infrastructure Email Marketing March 19, 2026 Given the steady introduction of new channels and platforms, you’d think email’s share of the marketing budget would start to…
Email personalization has an overuse problem Email Marketing March 17, 2026 We’ve got AI-driven data reporting, we’ve got personalized greetings, personalized subject lines, user-based product recommendations and a whole range of…
7 ways to revive dormant email lists without wrecking deliverability Email Marketing March 11, 2026 Your CEO just decided it was time to send more emails. You have segments and even entire lists that haven’t…
How Gemini in Gmail changes inbox visibility for marketers Email Marketing March 4, 2026 Google’s latest AI expansion brings Gemini directly into Gmail. With it comes a shift in how messages are interpreted, prioritized…
6 post-purchase moments that shape customer lifetime value Email Marketing March 4, 2026 Most brands treat post-purchase emails as functional necessities. These automated emails are built into the purchase workflow and focus almost…
We need more humanity in email, especially at unsubscribe Email Marketing February 24, 2026 Are empathy, sympathy and humanity bad now? That’s what I hear from some thought leaders and government officials who say…
Email retention after Gmail’s ‘Manage Subscriptions’ rollout Email Marketing February 23, 2026 When Gmail rolled out a new “Manage Subscriptions” feature last summer, we knew it would make an impact, particularly for…
What TikTok gets right about attention and what email overlooks Email Marketing February 11, 2026 Email marketing has been declared dead every time a new digital technology appears in all its shiny newness. Yet, it…
Fresh off the holiday season, Mailchimp debuts new ecommerce features Email Marketing February 10, 2026 The credit card bills from the 2025 holiday season aren’t even paid off, but Intuit Mailchimp is already taking the…
B2B marketers should stop punting on Super Bowl week Email Marketing February 5, 2026 B2B marketers usually treat Super Bowl week like a black hole for engagement. The assumption? Everyone’s distracted, inboxes are crowded…
