‘Bullish’ marketing industry plans to boost spending power in 2024 Email Marketing February 1, 2026 UK marketing leaders are gearing up for a ‘bullish’ 2024, with more than 70% planning to boost digital budgets this…
Digital Marketing Institute launches AI in Digital Marketing course to plug AI skills gap Email Marketing February 1, 2026 The Digital Marketing Institute (DMI), a provider of Digital Marketing Certification, has launched its first Artificial Intelligence (AI) in Digital…
3 strategies for killing AI slop in your email copy Email Marketing February 1, 2026 Can you guess Merriam-Webster’s 2025 Word of the Year? Yep, it’s slop — “digital content of low quality that is…
More AI for the Gmail inbox isn’t the end of email marketing Email Marketing February 1, 2026 Last week, Google introduced AI for the Gmail inbox, an announcement that got the attention of many email marketers. The…
Lack of customer data is major obstacle in reaping rewards of AI Email Marketing February 1, 2026 Research from customer engagement platform Twilio has found that businesses are making good progress on implementing artificial intelligence (AI) to…
80% of global smishing attacks targeted EU citizens Email Marketing February 1, 2026 New data from international connectivity enabler BICS has revealed it blocked 507 million fraudulent spam calls and robocalls across its…
AI is rebuilding the inbox, and email marketers can’t control it Email Marketing February 1, 2026 The email inbox is undergoing an AI-driven remodel that changes the way subscribers use it, how they view and manage…
Will AI be your next marketing assistant? Email Marketing February 1, 2026 In the ever-evolving marketing landscape, one technology emerges as the potential linchpin – Gen AI. Revered for helping businesses move…
How to write promotional emails that actually convert Email Marketing February 1, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is…
Swedish AI startup Hypertype bags €600k to supercharge customer support Email Marketing February 1, 2026 Hypertype, a female-founded customer communication automation startup, has successfully raised €600,000 (£506,500) in a recent fundraising round, further boosting Sweden’s growing…
What Apple and Google’s 2025 updates mean for email and SMS in 2026 Email Marketing February 1, 2026 Email and SMS didn’t undergo a seismic shift in 2025, but they did change in ways that materially affected performance…
Cross-channel marketing strategies boost conversion rates by up to 31% Email Marketing February 1, 2026 Tailoring marketing approaches to resonate with regional audiences while maintaining a cohesive global presence is a “necessity”. This is according…
