6 steps to writing emails that get opened and acted on Email Marketing February 2, 2026 How many unread emails are sitting in your inbox right now? I have 10 in one inbox, 23 in another…
The three forces that shaped martech in 2025 Email Marketing February 2, 2026 I just got back from visiting a friend — a 9-hour drive each way. As I often do on trips…
Stop blasting and start connecting with better email strategy Email Marketing February 2, 2026 I’m an email marketer at heart. I love the ability to personalize a message and deliver that message at the…
How to write great copy for every channel Email Marketing February 1, 2026 Words are a quiet kind of magic. However, they’re often treated like commodities rather than recognized for the power they…
4 takeaways for email marketers from Google’s 2025 holiday report Email Marketing February 1, 2026 The holiday season of 2025 is one of the most psychologically complex shopping seasons we’ve seen in years. Shoppers are…
Cold email works if you stop trying to sell Email Marketing February 1, 2026 They’re brazen, intrusive and widely disliked, so why are we still sending cold emails to unsuspecting recipients? It’s commonly accepted…
What privacy and email laws reveal about today’s compliance risk Email Marketing February 1, 2026 I’ve written that the AI panic we’re living through feels a lot like the dawn of the commercial internet, full…
Email marketing is becoming an agent-to-agent system Email Marketing February 1, 2026 The coming year will bring seismic changes in email’s use and delivery. The changes, already underway, require a complete rethinking…
Marketing Automation Platforms: A Marketer’s Guide Email Marketing February 1, 2026 New! MarTech Intelligence Report: Marketing Automation Platforms: A Marketer’s Guide MarTech’s latest publication of “Marketing Automation Platforms: A Marketer’s…
‘Bullish’ marketing industry plans to boost spending power in 2024 Email Marketing February 1, 2026 UK marketing leaders are gearing up for a ‘bullish’ 2024, with more than 70% planning to boost digital budgets this…
Digital Marketing Institute launches AI in Digital Marketing course to plug AI skills gap Email Marketing February 1, 2026 The Digital Marketing Institute (DMI), a provider of Digital Marketing Certification, has launched its first Artificial Intelligence (AI) in Digital…
3 strategies for killing AI slop in your email copy Email Marketing February 1, 2026 Can you guess Merriam-Webster’s 2025 Word of the Year? Yep, it’s slop — “digital content of low quality that is…
