Author: News Room
Dive Brief: Nielsen is making its Nielsen Marketing Cloud audience segments available across the Amazon Ads marketplace, Nielsen said in…
Words are a quiet kind of magic. However, they’re often treated like commodities rather than recognized for the power they…
Dive Brief: WPP Media says the advertising market looks more resilient than previously anticipated as the industry manages disruptions stemming…
Dive Brief: PepsiCo’s Mug Root Beer brand is targeting Gen Z holiday shoppers with a limited-edition cologne launching on social…
Dive Brief: Meta today, Dec. 11, introduced new artificial intelligence-powered tools to help brands more easily find and turn existing…
The holiday season of 2025 is one of the most psychologically complex shopping seasons we’ve seen in years. Shoppers are…
Dive Brief: The Coca-Cola Company has appointed Sedef Salingan Sahin to the newly created role of chief digital officer, according…
Business-to-consumer marketing will face multiple challenges in 2026, such as price hikes, artificial intelligence-driven privacy breaches and a decline in…
Dive Brief: Skims, the apparel brand co-founded by Kim Kardashian, made its first venture into live entertainment with “Kimsmas Live!,”…
Dive Brief: Pinterest has acquired connected TV advertising platform TvScientific, according to a press release. Financial terms of the transaction,…
They’re brazen, intrusive and widely disliked, so why are we still sending cold emails to unsuspecting recipients? It’s commonly accepted…
Mediterranean fast-casual restaurant chain Cava is once again shaking up the dating scene with the second season of “Bowlmates,” its…