Author: News Room
Dive Brief: U.S. ad spend on the creator economy is projected to reach $37 billion this year, a 26% increase…
I just got back from visiting a friend — a 9-hour drive each way. As I often do on trips…
Marketers are facing a paradox as consumers both embrace artificial intelligence and simultaneously have a strong desire for a more…
Vaseline was founded more than 150 years ago and has turned into a top performer of late for parent company…
I’m an email marketer at heart. I love the ability to personalize a message and deliver that message at the…
Companies are missing a big opportunity hiding in plain sight: their smallest customers. Small and medium businesses (SMBs) often make…
The Urban Outfitters brand delivered a comparable net sales increase of 12.5% in Q3 fiscal 2026 — up from 4.2%…
Dive Brief: Nielsen is making its Nielsen Marketing Cloud audience segments available across the Amazon Ads marketplace, Nielsen said in…
Words are a quiet kind of magic. However, they’re often treated like commodities rather than recognized for the power they…
Dive Brief: WPP Media says the advertising market looks more resilient than previously anticipated as the industry manages disruptions stemming…
Dive Brief: PepsiCo’s Mug Root Beer brand is targeting Gen Z holiday shoppers with a limited-edition cologne launching on social…
Dive Brief: Meta today, Dec. 11, introduced new artificial intelligence-powered tools to help brands more easily find and turn existing…