Author: News Room
Dive Brief: On Tuesday, Choice Hotels International unveiled its latest global marketing campaign centered on changing traveler sentiment toward experiences…
The Black Friday and Cyber Monday cycle has expanded far beyond a single weekend. Retailers entered 2025 preparing for a…
No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes.…
While marketers have set their sights on figuring out how to engage younger consumers, it can be easy to overlook…
I’ve written that the AI panic we’re living through feels a lot like the dawn of the commercial internet, full…
The following is a guest piece written by Shannon Reedy, chief brand officer at Terakeet. Opinions are the author’s own.…
Every day, millions of Americans stop to fuel up their cars—grabbing coffee, snacks or essentials on the go. It’s a…
In a report out today, the Video Advertising Bureau alleges significant discrepancies in Nielsen’s data-backed audience measurement methodology that serves…
Dive Brief: Jeep has expanded its partnership with X Games and will serve as presenting partner for the first time,…
Dive Brief: Home improvement retailer Lowe’s has signed on as a partner for Cinemark’s National Popcorn Day promotion, which lets…
Dive Brief: The Home Depot is expanding into the creator marketplace, launching a new platform designed to connect with content…
The coming year will bring seismic changes in email’s use and delivery. The changes, already underway, require a complete rethinking…