Author: News Room
Walmart raked in $6.4B from ads last year. Execs see plenty runway ahead. Read the full article here
The fractured, fragile US consumer Read the full article here
PepsiCo’s first creator-led product launch reimagines chips for Gen Z Read the full article here
WPP abandons holding company model in major strategic overhaul Read the full article here
How WPP aims to cut down agency complexity with its Elevate28 strategy Read the full article here
What BodyArmor’s NCAA deal means for Coca-Cola’s hydration portfolio Read the full article here
Kantar Media enters new era as Fifty5Blue following $1B sale Read the full article here
Trade Desk ups bid to improve CTV advertising value with Ventura Ecosystem Read the full article here
IHOP promotes pancakes with low-tech aesthetics, experiential play Read the full article here
CMOs face risks locking brands into agency AI platforms: Gartner Read the full article here
Influencer pay lacks transparency: Here’s what the numbers say Read the full article here
How Coach cocreated a campaign with Gen Z communities around the world Read the full article here