Author: News Room
Retail and grocery brands dominate ChatGPT ads Read the full article here
Publicis acquires AdgeAI to sift quality creative from content glut Read the full article here
TikTok, MLB tap into growing baseball fandom with expanded content tie-up Read the full article here
Netflix enriches ad-targeting prowess with Amazon, Yahoo audience data Read the full article here
Nielsen: Sports continues to prop up ad-supported TV Read the full article here
McDonald’s reality TV-inspired campaign turns kiosks into confessionals Read the full article here
Horizon Media pilots AI solution to detect cultural shifts mid-campaign Read the full article here
Coca-Cola’s CMO on hyper-personalizing marketing around the World Cup Read the full article here
Creators work, but measurement doesn’t — yet Read the full article here
PMG eyes expansion with AI-focused repositioning, Freewheel partnership Read the full article here
Hispanic consumers and mobile in-game ads: Here’s what the numbers say Read the full article here
TreSemmé links with ‘The Devil Wears Prada 2’ for affordable luxury push Read the full article here