Author: News Room
Beverage marketer sees cost savings with agentic media-buying test Read the full article here
5 ways advertisers can optimize women’s sports investments Read the full article here
Ugg pays homage to B-movie classics and their handcrafted effects Read the full article here
Martin Sorrell’s outlook on AI, media transparency and agency upheaval Read the full article here
Walmart, Vizio outline strategy for tying CTV ads to retail outcomes Read the full article here
Colgate aims for stressed millennials with campaign about resilience Read the full article here
Apple rolls out ads for Maps as advertising revenue grows Read the full article here
Nearly $100B in global ad growth at risk if energy crisis persists: WARC Read the full article here
Unilever taps influencer agency for food biz as potential spinoff looms Read the full article here
Top 5 stories from Marketing Dive Read the full article here
How to turn the insights you already have into better commercial outcomes Read the full article here
Why Hollister made a music video instead of a traditional ad campaign Read the full article here