Author: News Room
Dive Brief: Nielsen and Roku have struck a new multiyear deal that will incorporate data from the connected TV platform…
Dive Brief: Starbucks and content creator MrBeast have teamed up around the second season of the star’s competition show, “Beast…
Dive Brief: PubMatic is trying to help advertisers simplify their artificial intelligence-powered programmatic campaigns through a new agentic operating system,…
The email inbox is undergoing an AI-driven remodel that changes the way subscribers use it, how they view and manage…
In the ever-evolving marketing landscape, one technology emerges as the potential linchpin – Gen AI. Revered for helping businesses move…
E.l.f. and Liquid Death reunite for Lip Embalms on TikTok Shop Read the full article here
Streaming widens sports marketing field: Here’s what the numbers say Read the full article here
Almond Breeze jabs at AI-generated slop with the Jonas Brothers Read the full article here
Mondelēz lifts sales as Albertsons tackles in-store retail media measurement Read the full article here
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is…
Hypertype, a female-founded customer communication automation startup, has successfully raised €600,000 (£506,500) in a recent fundraising round, further boosting Sweden’s growing…
Why Recess is rethinking Dry January as drinking trends toward moderation Read the full article here