Download your free scaling roadmap here: Reddit AMA: If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies…
Transactional, triggered, and promotional emails may all land in the same inbox, but they don’t do the same job. They follow different rules, support different business goals, and create value in different ways. Those distinctions matter more than they might seem. They influence everything from compliance and deliverability to customer…
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Download your free scaling roadmap here: If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in…
Marketers have more data than ever, but a new report from Bitly suggests they still struggle to answer a basic question: What’s actually working? According to Bitly’s “The Marketing Visibility Report,” the average marketing team now uses six different tools to measure performance. Yet only 18% of marketers say they…
Download your free scaling roadmap here: If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in…
Many marketers make the mistake of treating AI as a strategy. It’s not. AI is a tool, an accelerator, and, in some cases, a useful assistant. It can help you work faster, support ideation, and summarize data. AI tools can draft campaign copy, suggest subject lines, generate content variations, and…
Get the $100M Book Bundle: If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over…
Consumers are giving mixed signals about AI content in marketing. People like ads and content that feel useful and relevant, but many are still turned off by marketing that comes across as robotic, emotionally empty, or a little too invasive. Seventy percent of consumers said they can usually spot an…
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The impact of vibe coding on martech is already showing up in vendor churn and changing buying behavior. Mid-market firms have seen a 35% year-over-year decline in renewals for single-function martech tools, according to Chiefmartec & MartechTribe’s “Martech for 2026 Report.” Chris Penn, co-founder and chief data officer at TrustInsights.ai,…
Migrating to a new email service provider (ESP) is never just a simple technical switch — the process also touches data, design, deliverability, and multiple teams.Lately, more and more businesses have been migrating to a new ESP. This is happening both because martech platforms are evolving with AI and because…
I had the chance to participate in the first MarTech Vibe Marketing Lab as part of the Spring 2026 MarTech conference. Instead of panels or presentations, the event focused on hands-on collaboration. Small teams had limited time to create a marketing tool for Harlem Grown, a nonprofit dedicated to urban…
You’re about to launch a campaign. The creative is done, the emails are built and everything is scheduled. Now you’re ready to pull the list. You give it a scan and notice all the data hygiene issues. The name field is full of inconsistencies like “Hi JOHN” or “Hi ,Mary…