The best email flows notice what users do and what they stop doing. I was reminded of this at a coffee shop. Every morning, I order a decaf oat-milk cappuccino in my own reusable cup. The barista knows my order before I say a word. One day, I forgot the…
Download your free scaling roadmap here: If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in…
Spotlight Today
AI has made it easier to produce email marketing, but not necessarily easier to produce better email marketing. AI can generate copy, suggest subject lines, and help us move from a blank page to a first draft faster. But it still needs marketers to provide the strategy, judgment, customer understanding,…
Download your free scaling roadmap here: 00:00 – Intro: Welcome to Scale or Fail 00:28 – Kaleb’s Roofing Company 03:07 – The Fix: Raising Average Ticket Sales 06:19 – The Fix: Systematize with VSLs 10:15 – The Fix: Maximizing Door to Door Sales 11:48 – The Fix: Cleaning up with…
Download your free scaling roadmap here: If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in…
Download your free scaling roadmap here: If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in…
Download your free scaling roadmap here: If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in…
Download your free scaling roadmap here: If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in…
Featured Articles
Missing or underperforming automated email flows quietly cost many brands revenue. An audit can uncover those gaps, strengthen deliverability, and identify the lifecycle automations that drive more engagement, repeat purchases, and long-term growth. Even brands with experienced in-house teams often miss opportunities in their automation programs. A comprehensive audit can…
AI is speeding up marketing production. Measurement hasn’t kept pace. Marketers are 68% more likely to measure email and landing page performance by click-through rate than by revenue or pipeline influenced, according to a new report from marketing production platform Knak. The finding exposes a gap between adopting AI and…
Google is testing a new Chrome feature that could remove one of the biggest sources of friction in customer acquisition: email verification. It’s also another step toward making the browser itself a trusted source of identity. The experimental Email Verification Protocol (EVP) lets Chrome verify that someone controls an email…
While working with a large membership association on an email strategy engagement, I reviewed dozens of their campaign briefs. They required information about everything from segmentation and messaging to timing and creative, and one other thing: Goal. I wish more organizations required marketers to identify that before building an email.…