Download your free scaling roadmap here: If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in…
Download your free scaling roadmap here: If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in…
Google is giving political campaigns a way around Gmail’s spam filters, creating a new class of bulk sender that gets different treatment. Beginning September 8, qualifying political organizations can join Gmail’s Verified Sender Program. Their policy-compliant messages can reach personal Gmail accounts without Gmail’s standard spam filtering, determining whether they…
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Download your free scaling roadmap here: If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in…
Download your free scaling roadmap here: If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in…
Download your free scaling roadmap here: If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in…
Missing or underperforming automated email flows quietly cost many brands revenue. An audit can uncover those gaps, strengthen deliverability, and identify the lifecycle automations that drive more engagement, repeat purchases, and long-term growth. Even brands with experienced in-house teams often miss opportunities in their automation programs. A comprehensive audit can…
Download your free scaling roadmap here: If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in…
My Scaling Roadmap (free): If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+…
Featured Articles
For most of my consulting career, email audits followed a fairly predictable pattern. I’d review a client’s email program and look for three things: what worked, what didn’t, and what was missing. The goal was simple: build on what worked, fix or retire what didn’t, and identify opportunities the organization…
Transactional, triggered, and promotional emails may all land in the same inbox, but they don’t do the same job. They follow different rules, support different business goals, and create value in different ways. Those distinctions matter more than they might seem. They influence everything from compliance and deliverability to customer…
Email marketers have spent years following the same advice: use power words, personalize subject lines, avoid ALL CAPS, and keep punctuation to a minimum. A new study suggests some of those rules may be hurting performance instead of helping it. Researchers at the University of Helsinki analyzed 31,812 marketing email…
Why is email marketing like being in a long-term relationship? Because when you ask your partner how they’re feeling, and they respond, “Fine,” you know that doesn’t always mean things are good. In the same vein, AI can produce campaigns that look fine. But on closer inspection, you might find…