Author: News Room
Horizon Media pilots AI solution to detect cultural shifts mid-campaign Read the full article here
Coca-Cola’s CMO on hyper-personalizing marketing around the World Cup Read the full article here
Creators work, but measurement doesn’t — yet Read the full article here
PMG eyes expansion with AI-focused repositioning, Freewheel partnership Read the full article here
Hispanic consumers and mobile in-game ads: Here’s what the numbers say Read the full article here
TreSemmé links with ‘The Devil Wears Prada 2’ for affordable luxury push Read the full article here
Beverage marketer sees cost savings with agentic media-buying test Read the full article here
5 ways advertisers can optimize women’s sports investments Read the full article here
Ugg pays homage to B-movie classics and their handcrafted effects Read the full article here
Martin Sorrell’s outlook on AI, media transparency and agency upheaval Read the full article here
Walmart, Vizio outline strategy for tying CTV ads to retail outcomes Read the full article here
Colgate aims for stressed millennials with campaign about resilience Read the full article here